Case Study · E-commerce
Markhor Naturals
Markhor Naturals: retail and wholesale Shilajit commerce
Premium e-commerce for Himalayan Shilajit, spanning retail shoppers and wholesale buyers with bulk pricing and a full admin console.
Tools
- Figma
- React
- Express
- MySQL
- AWS
Time duration
12 weeks
Overview
Markhor Naturals needed a storefront that educated retail buyers on Shilajit while unlocking wholesale registration, bulk pricing and an admin that could run orders and inventory day to day.
Problem Statement
Supplement shoppers distrust commodity listings with thin proof. Wholesalers will not buy retail SKUs at retail prices. Brands that bolt wholesale onto a basic theme create checkout confusion, inventory mistakes and SEO pages that never rank for intent-rich queries.
Solutions
- Build a product-education storefront with verifiable claims above the fold.
- Add wholesaler registration and bulk pricing paths.
- Ship cart, checkout and order tracking for retail.
- Deliver a full admin for orders, inventory, products and team.
Design process
Empathize
- Buyer interviews
- Wholesale calls
- Competitor stores
- Claim audit
Define
- Retail vs wholesale journeys
- IA
- Trust requirements
- Problem statements
Ideate
- PDP concepts
- Wholesale apply flow
- Admin tables
- SEO templates
Design
- Brand system
- Storefront UI
- Admin dashboard
- Mobile checkout
Test
- Checkout tests
- Wholesale pilot
- SEO crawl check
- Ops training
+34%
Mobile conversion
3.1×
Wholesale applications
12 weeks
Delivery
Discovery insights
Survey responses gathered during discovery that ranked jobs, friction and priorities before we committed to flows.
What stops you buying premium supplements online?
Unclear authenticity / lab proof
43%Weak product education
26%Shipping / returns uncertainty
19%Price alone
12%
Wholesale: what do you need before placing a bulk order?
Tiered / bulk pricing
41%MOQ clarity
27%Account approval
20%Dedicated support
12%
Audience research
How people split across channels, screens and decision criteria. Used to weight information architecture and first-release scope.
Where do you research Shilajit before purchase?
- Brand site content38%
- Reviews / social31%
- Marketplace listings22%
- Practitioner advice9%
Preferred checkout path?
- Guest + card44%
- Account checkout29%
- WhatsApp order18%
- COD only9%
Outcome
What the client said, and how the engagement landed after launch.
Wholesale finally has its own path. Retail pages stopped looking like a generic supplement listing.
Markhor Naturals sells Himalayan Shilajit to retail shoppers and wholesale buyers from one commerce system.
We designed an education-led storefront, wholesaler registration with bulk pricing, and retail cart/checkout/tracking, plus an admin for orders, inventory, products and team.
Stack: React, Express, MySQL, AWS (EC2, S3, RDS), Nginx and PM2. SEO structure and performance work targeted the mobile-heavy traffic the brand already had.