Case Study · Media
Discover Pakistan
Discover Pakistan: live TV, shows and shorts
A digital TV and streaming platform with live TV, on-demand shows and a Discover Shorts feed across TV and mobile.
Tools
- Figma
- React
- Material UI
- PostgreSQL
- HLS
Time duration
14 weeks
Overview
Discover Pakistan brings live TV, on-demand culture programming and a Shorts-style feed into one streaming destination for TV and mobile.
Problem Statement
Tourism and culture audiences bounce between live broadcasts, YouTube clips and fragmented apps. Without a unified browse, search and playback model, especially across living-room TV and phones. Viewers cannot find shows, and short-form discovery never converts to longer watching.
Solutions
- Unify live TV, VOD and Discover Shorts in one product.
- Design browse and search that work on TV and mobile.
- Use HLS playback with modal video for quick starts.
- Structure catalogues for food, travel, talk and documentaries.
Design process
Empathize
- Viewer interviews
- Programme mapping
- Device matrix
- Competitor OTT
Define
- Content IA
- Live vs VOD jobs
- Shorts brief
- Problem statements
Ideate
- Home rails
- Player chrome
- Shorts feed
- Search patterns
Design
- MUI theme
- TV-safe layouts
- Mobile gestures
- Modal player
Test
- Playback trials
- Remote navigation test
- Soft launch
- Content ops guide
+42%
Avg. session length
−58%
Live start failures
14 weeks
Delivery
Discovery insights
Survey responses gathered during discovery that ranked jobs, friction and priorities before we committed to flows.
How do you usually watch Pakistani culture / travel content?
YouTube
41%Live TV
27%Streaming apps
22%Social shorts only
10%
What would make you open a dedicated app weekly?
Reliable live + catch-up
36%Shorts that lead to full shows
28%Better search / browse
23%Offline downloads
13%
Audience research
How people split across channels, screens and decision criteria. Used to weight information architecture and first-release scope.
Preferred screen for long-form shows?
- TV48%
- Phone29%
- Laptop17%
- Tablet6%
Biggest playback frustration?
- Buffering / quality drops44%
- Hard to resume24%
- Confusing menus21%
- Ads11%
Outcome
What the client said, and how the engagement landed after launch.
Shorts used to be a dead end. Now they pull people into live and full episodes on both phone and TV.
Discover Pakistan unifies live TV, on-demand culture programming and a Shorts-style feed for living-room and mobile viewing.
We designed browse and search rails that work with a remote and a thumb, HLS playback with fast modal starts, and catalogues for food, travel, talk and documentaries.
Stack: React, Material UI, Node.js, PostgreSQL, HLS player and media-server integration.