Case Study · Creator economy
Apple Dot
Apple Dot: campaigns, creators and commissions
An MCN, seller and creator management platform that automates campaigns, revenue tracking and internal workflows.
Tools
- Figma
- Next.js
- Firebase
- MySQL
- Vercel
Time duration
12 weeks
Overview
Apple Dot is an internal ops platform for MCN, seller and creator management: campaigns, commissions and payouts in one role-aware console.
Problem Statement
Creator networks run campaigns across sheets, chats and ad-hoc trackers. Commission math drifts, seller onboarding stalls, and nobody trusts the payout number. Without search, filters and RBAC, internal teams cannot scale beyond a handful of creators.
Solutions
- Unify campaign, seller, creator and commission management.
- Ship dynamic tables with search, filters and analytics.
- Enforce role-based access across the internal admin.
- Track seller onboarding, products and payouts in one place.
Design process
Empathize
- Ops interviews
- Payout audit
- Creator journey map
- Tool inventory
Define
- Role matrix
- Commission rules
- IA for tables
- Problem statements
Ideate
- Table patterns
- Onboarding flows
- Payout views
- Campaign wizards
Design
- Admin UI
- Empty states
- Filter UX
- Vercel-ready UI kit
Test
- Ops pilot
- Permission tests
- Payout reconciliation
- Training
−49%
Payout disputes
−55%
Campaign setup time
12 weeks
Delivery
Discovery insights
Survey responses gathered during discovery that ranked jobs, friction and priorities before we committed to flows.
Where do you track creator commissions today?
Spreadsheets
48%Multiple dashboards
27%One internal tool
15%Chat / email only
10%
Most common payout dispute cause?
Unclear commission rules
37%Delayed reporting
29%Wrong campaign attribution
22%Currency / fees
12%
Audience research
How people split across channels, screens and decision criteria. Used to weight information architecture and first-release scope.
Who needs access to campaign analytics?
- Ops leads34%
- Account managers31%
- Finance22%
- Creators (limited)13%
Hardest part of seller onboarding?
- Document collection39%
- Product catalog setup28%
- Contract / terms21%
- Training12%
Outcome
What the client said, and how the engagement landed after launch.
Payout week stopped being a reconciliation fire drill. One table, one number, one role matrix.
Apple Dot is the internal console for MCN, seller and creator operations: campaigns, commissions and payouts without spreadsheet drift.
We built role-aware tables with search and filters, seller onboarding, product management and commission tracking in one admin.
Stack: Next.js, Firebase auth and functions, MySQL, Vercel.